Loic Didelot (Mixvoip): Innovate to Compete with International Players
“We want to provide solutions that benefit our customers today, and that will grow with their businesses in the future,” says Loic Didelot, CEO of Mixvoip. He tells us about the mindset of the company and the challenges it will be facing in the years to come.
Can you describe your company in a few words?
Founded in 2008 in Luxembourg, Mixvoip specializes in IT business and telephony services. From the outset, the company has been constantly developing and improving its own VoIP cloud telephone exchange. Mixvoip is one of the leading VoIP telecom operators in Luxembourg, specializing in professional telephony. As the lines between telecoms and IT increasingly converge, Mixvoip has grown and become an Internet access provider (2015) and IT service provider (2018). Today, Mixvoip is the trusted ICT partner of over 4,200 business and institutional customers in Luxembourg, Belgium, and Germany. With 110 employees, including over 25 developers, Mixvoip’s strategy is based on internally developed services that meet the expectations of the professionals of today and in the years to come.
“The Covid crisis has made communication solutions attractive and simultaneously made the market attractive for big players”
Where does innovation take place in your activities?
All our project developments have been systematically carried out in-house. In this way, our self-imposed, high-quality standards can be ensured at all times with special requirements being met quickly and with flexibility. We focus on the practical needs of the users; we don’t look at what the competition does. We want to provide solutions that benefit our customers today, and that will grow with their businesses in the future. For instance, we were the first operator in Luxembourg to offer Direct Routing for Microsoft Teams, allowing people to receive and make external calls from Microsoft Teams during the Covid crisis. This troubled period has made communication solutions attractive and simultaneously made the market attractive for big players. Today’s competition is international: Microsoft, Zoom, and Amazon are entering the communication market. We constantly take extra care to ensure that our expertise and innovation keep us on the leading edge. In order to achieve our objectives, the company has been recruiting rapidly since 2020. It's easy to lose sight of what initially made Mixvoip special and set it on the path to success. Keeping our culture intact is a daily mission.
How do you see your company evolving in the next five years?
As Voxbi, Mixvoip’s telephone exchange, was developed in-house, we were able to completely redesign the product in 2021 so that it could be offered as a SaaS (Software as a Service) solution that is easy to install and use from any device. These developments now allow Mixvoip to project itself throughout Europe. The five-year aim is to be firmly established in all French, German, and English-speaking European countries. In the Luxembourgish market, with Datacenter.eu entering into the capital of Mixvoip at the end of 2021, we aim to become the preferred B2B connectivity player for businesses of all sizes. This requires the development of our existing infrastructure, a challenge we are looking forward to facing.