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Loïc Didelot (MIXvoip): ICT in Luxembourg style

Loïc Didelot, CEO, describes the challenges faced when creating his company MIXvoip and the challenges related to managing a growing company. Interview.

Can you introduce us to MIXvoip?


Launched in 2008, MIXvoip operates as a regulated Internet and cloud telephony provider in Luxembourg, Germany and Belgium. Our offer focuses on B2B with a particular focus on support and service level agreements. Recently, we have also started offering integration and management of IT solutions to companies. MIXvoip currently has 2,600 customers. This number continues to grow as we onboard an average of 1.5 customers per day with one departure per month, most often related to mergers or acquisitions. In addition to our 54 current employees, we hire approximately one person per month to support the development of our business.

“This number continues to grow as we onboard an average of 1.5 customers per day with one departure per month.”

What have been the challenges encountered since the creation of MIXvoip?

At the beginning, I was alone to develop MIXvoip, from programming to approaching the first customers. I was struggling to gain their trust, largely because of the novelty of the service and my young age. To complicate matters, after 4 years of activity I ran out of funds. MIXvoip was still not taking off and yet I had to find new capital. The agreement signed with the University of Luxembourg and the research funds made available by the State have enabled us to get through this difficult period. Thanks to these efforts, MIXvoip hired its first salespeople in 2012 and began to grow. From there, new challenges emerged: managing customer and team growth, ensuring internal training and adapting our procedures. These challenges have been largely met today as MIXvoip thrives and operates in several countries.

How do you see the future of remote control and its impact on MIXvoip's business?

In my opinion, Internet access via fibre will remain essential for companies, even with the arrival of 5G. However, the development of mobile and computer applications must be anticipated, as they will gradually replace telephone hardware. In addition to having to adapt to increasingly complex regulations, our business will face new competition from non-specialist telecommunications players, such as Microsoft for example. It is up to us to remain creative to continue to meet customer expectations. To achieve this, we are betting on software solutions for the future, in particular to offer tools that complement systems such as Microsoft Teams. And, above all, we remain confident: our team, our ability to adapt and our tailor-made offer enable us to face these challenges with complete peace of mind.

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