Loïc Le Foll (La Mondiale Europartner): The Future of Wealth Management

Loïc Le Foll, Chief Executive Officer of La Mondiale Europartner, analyzes the evolution of the wealth management sector in the face of changing client expectations. He discusses the transformation of the profession, the personalization of services, and future strategic directions.

How can personalization and digitalization be combined in wealth management?
At first glance, the wealth management market appears to face a paradox: clients demand a more personalized relationship while simultaneously showing a growing appetite for digital solutions. In reality, these two expectations are not contradictory. New generations, particularly those under 40, are accustomed to omnichannel digital services to manage their wealth, seeking autonomy and permanent access to their contracts. They favor seamless digital transactional journeys and move away from restrictive administrative processes. This does not mean, however, that they wish to do without the expertise of an advisor. On the contrary, in an increasingly complex world, human expertise remains essential to understand clients’ deeper needs, build trust, and propose truly tailored solutions. Digital tools make it possible to relieve advisors of administrative tasks, thereby freeing up time for advisory services and the strengthening of personalized client relationships.

“Artificial intelligence will help to find and to build wealth solutions that best suit the needs of the clients.”

What role does AI play in wealth advisory?
In the wealth management market, the use of artificial intelligence is still at an early stage, but its potential is real. Far from replacing the advisor, AI is intended to enhance their role. It will, for example, provide wealth advisors with improved client segmentation and alert systems to identify risks or opportunities, effectively turning them into augmented advisors. Clients will gain access to more natural and more powerful virtual assistants, rendering current chatbots obsolete. Digitalization and AI will enable us to create new value-added services for our partners and their clients and, paradoxically, further strengthen the personalization of the advisor–client relationship.

How is AG2R La Mondiale adapting to these developments?
At AG2R La Mondiale Épargne Patrimoniale, we support these changes by providing our distribution partners and their clients with digital, transactional, and informational services that we continuously enhance. We are convinced that artificial intelligence will allow us to go further in improving our operational efficiency and that of our partners, and we already have several operational use cases in this area. We firmly believe that artificial intelligence will, on the one hand, drive further improvements in operational efficiency for both ourselves and our partners, and on the other hand, actively contribute to enhancing our services by adapting to the evolving needs and usage patterns of our distribution partners and their clients.