Johan van den Berg (Ancorius): Anchored while growing – with a bold identity
Johan van den Berg, CEO of Ancorius, discusses the strategic transformation of Fiduciaire Jean-Marc Faber into a modern, international brand with ambitious goals.
What does this rebrand really mean for Ancorius and its clients?
The name change from Fiduciaire Jean-Marc Faber to Ancorius captures both our Luxembourg heritage and our reinvented direction. It’s not just cosmetic. This new identity clarifies who we are becoming: a forward-looking, independent firm with deep roots and a global mindset. We kept what matters most—trust, reactivity, and technical excellence—but added a sharper, clearer vision. Clients continue to receive the same services, but with enhanced clarity, digital tools, and a more user-friendly experience. The rebrand also reflects the momentum we’ve gained since joining AnaCap’s portfolio. We’re entering a new phase of expansion, and the name Ancorius embodies our ambition to establish ourselves as a leading consolidator in Luxembourg’s highly fragmented fiduciary market. After three decades of presence in Luxembourg, our network here runs deep, and the financial ecosystem presents countless opportunities. From regulatory expertise to multilingual talent, our fundamentals are strong. We’ve built a team of over seventy professionals covering everything from tax and accounting to fund and family office services. That operational scale gives us the freedom to think long-term and act fast when opportunities arise. Ancorius expresses both who we are and who we aim to become.
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Why did you decide to set up in Luxembourg for your growth?
Luxembourg has long provided fertile ground for ambitious players in the financial services sector. With over thirty years of history here, we already benefit from robust local connections, access to decision-makers, and deep industry knowledge. The country’s multilingual talent pool and open business culture are unique advantages. Professionals on our team speak Luxembourgish, French, English, Italian, Spanish, Dutch and several other languages—enabling us to connect easily with international clients. The regulatory landscape is another reason. Luxembourg’s authorities understand our industry and offer pragmatic, stable frameworks. This creates the right conditions to grow with confidence. Moreover, the market here is highly fragmented, especially in fiduciary and corporate services. That means consolidation potential. Our plan to combine smaller, specialised firms under the Ancorius umbrella will give us an edge—the critical mass without losing the human touch. Clients in Luxembourg also tend to be loyal and relationship-driven, which matches our long-term mindset. AnaCap’s support enables us to capitalise on these opportunities. They provide the financial muscle and strategic input needed to invest in technology, talent, and acquisitions. Our vision is not just to grow in Luxembourg, but to grow from Luxembourg—using it as our launchpad for broader European expansion. Ancorius is both a continuation and a leap forward, rooted here but designed for scale.
“We aim to become the financial services provider of tomorrow.”
What is your long-term vision for Ancorius?
The next five years will focus on three core goals. First, consolidate our position in Luxembourg and expand internationally, always keeping client relationships at the centre. Second, drive digital transformation not as an afterthought but as a strategic engine. We aim to develop tools and platforms that not only meet but also anticipate the needs of our clients. Third, grow intelligently—through organic development and strategic acquisitions that align with our values and service philosophy. We aim to be a partner, not just a provider. Our clients include funds, corporates, entrepreneurs, and family offices—each with specific needs, yet all seeking trusted and consistent support. Our job is to be indispensable without being intrusive, to deliver value with discretion and precision. Ancorius allows us to communicate that balance with clarity. As the brand grows, our goal is to remain anchored in quality while opening new doors for innovation and scale.