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Global investor services provider SGG Group rebrands as IQ-EQ

press release - 25 March 2019

IQ-EQ logo.jpg

SGG Group unites under a powerful new brand

SGG Group, the world’s 4th largest investor services group, today announced a new name, visual identity and corporate website. SGG Group has rebranded to become IQ-EQ.

IQ-EQ unites SGG, First Names Group, Augentius, Iyer Practice and Viacert under one single brand.

Mark Pesco, Group CEO, said, “Our new name brings together the rare combination of technical expertise with a deep understanding of the needs of our clients. To deliver for our clients depends not just on our ability to provide expert services, but equally on how well we know them and their business. We believe in personal relationships developed over time. As a brand IQ-EQ perfectly embodies this thinking and reflects who we are and what we bring to the sector. It also represents another hugely successful step on our journey and is something we’re all incredibly excited about.”

Serge Krancenblum, IQ-EQ’s Group Executive Chairman, added “Once more, IQ-EQ acts as a positive disruptor in our industry. Our new name unifies our brands under a unique and vibrant new identity. It bonds our staff under one promise: global technical expertise combined with a deep understanding of the needs of our clients. stands out from the crowd and promises our clients and partners the right balance of intellectual and emotional intelligence working perfectly together.”

To find out more visit us at, follow us on LinkedIn or Twitter @iqeq_group.

Photo of Serge Krancenblum & Mark Pesco.

About IQ-EQ

IQ-EQ is a leading Investor Services group that brings together that rare combination of global expertise and a deep understanding of the needs of clients. We have the know how and the know you that allows us provide a comprehensive range of compliance, administration, asset and advisory services to investment funds, global companies, family offices and private clients globally.


IQ-EQ employs a global workforce of 2,450+ people located in 23 jurisdictions and has assets under administration (AUA) exceeding USD 400bn. IQ-EQ works with 7 of the top 10 Global Private Equity firms.

Also part of the IQ-EQ group of companies but who retain their own standalone brands are – First National Trustee Company (FNTC), Lawson Conner, Equitis and The Private Office.

To find out more about IQ-EQ visit


For further information on this announcement please contact:


Alison Duffy
Group Marketing Leader Brand and Communications

T: +353 867780300

Mark Pesco et Serge Krancenblum

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