Why do you see Embedded Banking-as-a-Service as a strategic opportunity for corporate service firms?

Embedded banking is a game-changer. It unifies what used to be fragmented. Imagine a corporate services platform where clients incorporate a company, manage accounting, and banking transactions in one experience. No more jumping between the advisory portal and the bank website – it’s all integrated. By embedding financial services, firms can reduce friction and streamline operations. The opportunity is enormous: according to Juniper Research, the global embedded finance market is expected to exceed $228 billion by 2028, yet only about 20% of that potential has been tapped.

How does eBaaS unlock new business models or revenue streams for these firms? Many are used to the “fee-for-service"; what changes with embedded finance?
It fundamentally reinvents the business model. Instead of earning fees or hourly billing, firms can generate recurring revenue from banking transactions embedded in their platforms. Every payment processed, loan facilitated, or account opened can contribute to your top line. Companies that have added embedded finance have grown revenues faster than those relying on traditional fees. Corporate service firms can do the same. By offering integrated banking through BaaS, they can earn a share of transaction fees, or subscription revenue from fintech services. For a Big Four firm, this could mean clients that stay for decades because switching would disrupt their function. For investors, that means higher-quality earnings and multiples – turning a consulting firm into a fintech-enabled platform. For the clients, instead of turning to a fintech app for payments, they’ll use your platform, becoming both their trusted advisor and hub.

"Be the disruptor, not the disrupted."

This is as much about vision and positioning as technology. Do you have any final thoughts for firms contemplating this shift?

It can redefine the client relationship from transactional to partnership-based. Embedded Banking-as-a-Service is more than a tech trend – it’s a strategic inflection point. Service providers have a rare opportunity to reinvent themselves and capture new value. Those who move boldly will position themselves at the heart of their client’s operations and reap the benefits of growth, revenue, and resilience. In today’s fast-paced financial world, integration equals relevance. My advice? Be the disruptor, not the disrupted. The next frontier is here – it’s time to conquer it.